"So what actually is Korean flower style?" It's a question I get asked often — from clients booking their first consultation, from fellow florists curious about the technique, and lately, quite a bit since opening our studio. I've never had a one-line answer for it. The truth is, it isn't a single technique at all. It's a way of looking at a flower — really looking — before you ever pick up a stem. It starts with the flower, not the bouquet Western floristry often begins with